Earth Day is on April 22 this year, and we’re celebrating by giving you the inside scoop on our line of sustainable graphic t-shirts. Story Spark always wanted to create products that were sustainable and didn’t contribute heavily to the pollution of the earth. That’s why from the very beginning, we chose to screen print locally right here in Southern California. We also use garments manufactured by factories accredited with WRAP, or Worldwide Responsible Accredited Production. This means our products follow the WRAP principles of environmental conservation, which includes reducing waste, using ethical labor, and practicing overall environmental consciousness. But we wanted to do more. That’s where the idea for our sustainability line came in.
With a staggering 87% of clothing, equivalent to 40 million tons, ending up in landfills annually, and only a mere 1% of discarded clothing being recycled, we felt compelled to take action. To address this concerning issue, we've made a conscious decision to prioritize the use of more responsible materials in our products.
