STORY SPARK is a lifestyle brand that celebrates the connection between technology and people. Today’s digital age is incredible, and its efficiencies are inherently intertwined with everyday life. But sometimes we can forget to enjoy exactly what it means to be just human. At STORY SPARK, we believe technology should aid in the expression of who you are. Helping you give a thoughtful gift is just part of the story. We want to help you tell a story, show your spark, and share a real smile.

About STORY SPARK - boutique brand for techies

BAR CODE graphic t-shirt for techies, engineers and beer lovers

Our goal is to use our passion for art and technology to create thoughtful products and content that resonate – to create smiles and inspire one's own spark.

HARD WIRED techie T-shirt for engineers and makers by STORY SPARK

Sewing hem tags onto STORY SPARK techie graphic tees

We created STORY SPARK as a reminder that our time together should be fun and memorable. After having consulted for a number of corporations as digital interface designers, we decided to apply our experience and personal design principles to the creation of something personal - something with the potential to impact and empower people at an individual level.

Closeup of our techy soda can t-shirt for engineers and geeks

Designing the STORY SPARK hang tag for nerd shirts made for engineers

Designing the STORY SPARK logo on the computer

Alex - Designer & Co-founder
I’ve always had a passion for the intersection between art and technology, and feel that there’s always more to explore. My background in graphic design from CalArts has influenced my appreciation for data visualization that makes information easy to understand, and beautiful to view. I appreciate courage — the strength that allows us to express ourselves without fear. This is the passion and creativity that I strive to harness in Story Spark, in hopes of providing others with the same sense of courage and freedom.
In my free time, you can find me making dad jokes and geeking out over retro pop culture references.

Sun - Designer & Co-founder
Art and architecture have always been a passion of mine since I got my MFA at CalArts. After working in consulting agencies for most of my career, I found my home at Story Spark. I strive to always put my best foot forward in my work and in life, so I can cultivate mindful interactions everywhere I go. I deeply appreciate thoughtfulness, and it’s been incredible to notice the small moments of kindness and being able to celebrate them in a big way.
In my free time, you can find me drinking boba tea while snuggling with my dog Miso.